Split ends. Dryness. Breakage. Frizz – you name it, this stuff is all over it. Literally.

It’s an updated version of the cult classic Crema Conditioner, which is kind of a big deal. It has a bunch of beauty hall of fame wins under its belt, and for good reason. It’s totally old-school, but it works. Meg Ryan and Gwyneth Paltrow are fans, and we are too.

The new version is super-charged with a Keratin boost which really hones-in on the damaged bits. It’s like the original on steroids.

You can use it every day, and after a while it actually eliminates the need for anything else (straighteners or smoothing products in particular). Rough it up with a bit of texture spray and you’re done.

FYI: our Producer says its an absolute dream on curls, and she should know – she has her fair share of them. ‘If you’ve got the frizzes or your hair’s a bit strung-out, it literally smoothes everything over in less than 5 minutes.’