About Us

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About Us 2017-04-05T01:46:43+00:00

Terax Hair Care was founded nearly 50 years ago in Bologna, Italy.  The brand has passed from one family generation to another and remains a family owned and operated beauty company today.  We have been known as Italy’s Best Kept Secret and one of the very first brands to be Model Tested and Celebrity Approved around the world.

Time honored and award winning conditioning formulas are the hallmark of our brand.  In order to create the most natural style, by both our customers and celebrated hair stylists around the world, hair must be healthy and vibrant.  We create this foundation by cleansing and conditioning in the most strategic way.  By offering products that feature only the ingredients necessary to achieve the individual goal of each shampoo, conditioner or styling aid.  We don’t focus on one ingredient across our entire product range, because each person is uniquely different and each strand of hair demands specific treatment.

Our pledge to you is very simple.

Creating Healthy Hair from the Inside Out